Commercial Makeup
At Makeup by Claire, we take immense pride in delivering exceptional professional makeup artistry for commercial campaigns, advertising shoots, brand promotions, and lifestyle photography. Based in Dublin, we have built a solid reputation through our artistry, reliability, and ability to interpret creative briefs with precision and flair.
Over the years, we’ve been trusted by some of Ireland’s most respected and recognisable brands, including SuperValu, Certa, Harburt Park Hotel, National Dairy Council of Ireland, Lifestyle Sports, OPO, and Optimum Nutrition. Our ability to adapt our services to suit diverse commercial aesthetics, from high-street supermarkets to premium wellness brands, positions us as a first-choice makeup partner for agencies, producers, and marketing teams across the country.
Trusted by Leading Irish and International Brands
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SuperValu Campaigns
Our makeup services were featured in a commercial shoot for SuperValu, one of Ireland’s leading retail groups. These projects demanded natural, family-friendly looks to complement their community-centred messaging and high-quality product imagery.
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Certa Energy
In our recent work with Certa, we focused on clean, professional appearances for brand ambassadors and models appearing in both video and static campaigns. The goal was to reflect the brand’s efficiency, trustworthiness, and innovative energy solutions.
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Herburt Park Hotel
This luxury hotel required elegant, sophisticated makeup styles for their advertising imagery and promotional video. We provided on-location makeup services during multiple shoot days, ensuring seamless results across changing lighting and production setups.
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National Dairy Council of Ireland
Campaigns with the National Dairy Council called for fresh, radiant skin tones and minimal makeup to reflect health, vitality, and the wholesome nature of dairy products. Our approach focused on enhancing natural features with camera-friendly techniques that translated beautifully on screen.
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Lifestyle Sports
For Lifestyle Sports, a dynamic and athletic aesthetic was essential. We created durable, sweat-resistant looks for professional athletes and models, often under demanding shoot conditions. Our team ensured each application remained intact under movement and heat, while maintaining a stylish, on-trend finish.
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Optimum Nutrition
Working with Optimum Nutrition, a brand synonymous with elite athletic performance, we developed polished, clean looks for athletes and fitness models. Emphasising healthy skin and sharp contours, we ensured the campaign aligned with the brand’s premium and aspirational image.
Industry-Standard Makeup Products & Techniques
We use only the highest quality, professional-grade products in our kits, including brands such as MAC, NARS, Charlotte Tilbury, Bobbi Brown, Anastasia Beverly Hills, and Laura Mercier. This ensures long-lasting coverage and a flawless finish under studio lighting, HD video recording, and high-resolution photography.
Our team stays up-to-date with the latest trends and innovations in makeup artistry, from airbrush makeup to HD formulations, and sustainable, cruelty-free products for eco-conscious campaigns. Every application is tailored to meet the production demands of the shoot environment, lighting conditions, and brand goals.
On-Set Support & Continuity for Multi-Day Shootss
For extended campaigns or multiple shooting days, we offer on-set support to ensure touch-ups, look consistency, and makeup continuity throughout the shoot. We liaise directly with photographers and directors to keep makeup in alignment with the scene, wardrobe, and lighting changes. This level of detail and care helps prevent post-production issues and ensures visual consistency across all campaign assets.
Why Agencies and Producers Trust Makeup by Claire
Reliability, discretion, creativity, and professionalism are at the heart of our service. When producers or creative directors work with us, they know that every detail will be executed with precision. We arrive prepared, on time, and ready to integrate seamlessly into the fast-paced environment of commercial production.
We’re well-versed in the nuances of commercial makeup application, including:
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Matching foundation tones for various lighting setups
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Ensuring shine control for HD cameras
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Enhancing key facial features without overpowering the product or scene
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Creating versatile looks suitable for quick changes
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Maintaining hygiene and safety protocols to the highest standard
Commercial Makeup FAQs
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What types of commercial makeup services do you offer?
We specialise in a wide range of commercial makeup services, including makeup for TV advertisements, brand campaigns, editorial shoots, corporate videos, promotional events, and e-commerce photography. Each project is tailored to meet the specific needs of the client and the creative direction of the campaign.
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Do you travel outside of Dublin for shoots?
Yes, we are fully mobile and offer makeup services throughout Ireland. Whether your shoot is in Dublin, Cork, Galway, Limerick, or anywhere in between, we can travel to your location and provide full on-site support.
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What brands have you worked with?
We have proudly collaborated on commercial projects for a wide variety of well-known brands, including SuperValu, Certa, Harburt Park Hotel, National Dairy Council of Ireland, Lifestyle Sports, OPO, and Optimum Nutrition.
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Do you provide on-set makeup support during shoots?
Absolutely. We offer on-set services for touch-ups, look continuity, and style adjustments during the shoot. This is particularly important for multi-day campaigns or shoots involving location and lighting changes.
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Can you provide makeup for high-definition and 4K filming?
Yes. We use HD-compatible makeup products and techniques, including airbrush makeup when required. Our goal is to ensure a flawless finish under professional lighting and high-resolution cameras.